The shopkeeper was dismayed when a brand-new business much like his own opened up next door to his left and erected a huge sign which read … BEST DEALS.
He was horrified when another competitor opened up on his right and announced its arrival with an even larger sign, reading … LOWEST PRICES.
The shopkeeper was panicked until he got an idea. He put the biggest sign of all over his own shop. It read … MAIN ENTRANCE.
Humans are 90% water basically cucumbers with anxiety.